our journey at bird divert

At Bird Divert, we believe in the power of coexistence - the idea that our human actions can seamlessly integrate with the natural world. Our journey is a testament to this belief.

Our story began with a simple realization: that our actions, even in urban areas, have a significant impact on the lives of birds. The reflection of glass windows was causing fatal collisions, and it was a call to action. We felt a profound sense of responsibility to protect these magnificent creatures.
Our TEam

Our Team

A Passionate Flock Working Together for Bird Safety

Andrew Jaffray

Director of sales

Cody Kesler


Mike Myrtetus

How we work

The Relationship between Birds and Windows

One billion birds are hurt or killed every year as a result of window collisions. Collisions are most commonly caused by the reflective characteristics of glass. Because the outside reflects the environment around it, birds do not see glass as a barrier. Birds see their environment reflected in the glass and fly into it, assuming it to be a clear flight path. Any window, no matter how large or small, has the power to kill. Starting a result, as of January 10, 2021, Local Law 15 requires the use of bird-friendly building design and construction materials in the state of New York.

Glass crashes have a devastating effect on birds, endangering both common and uncommon species. Solving an issue of this magnitude necessitates big thinking, daring ideas, and teamwork. ABC strives to decrease bird collisions in a variety of ways, including campaigning for collision-reducing legislation and assessing new glass technologies, as well as educating architects, developers, and homeowners. We can work together to create a world where glass is no longer a major hazard to birds.

How to Decrease Bird Collisions

Bird Divert includes solutions for reducing bird collisions at existing buildings, designing a new bird-friendly building, and advocating for bird-friendly building legislation.

Not all bird collisions result in death. A bird can be stunned for a short period of time. The bird should be placed in a tiny box lined with a towel and kept warm, dark, and quiet, according to Portland Audubon's Wildlife Care Center.

In one hour, check on the bird - be aware that it may be considerably more active. If the bird is awake, active, and capable of flight, release it right away. Bring the bird to the Wildlife Care Center or a wildlife rehabilitation center near you if it is still having problems.

Call 503-292-0304 to reach the Wildlife Care Center.